November 6, 2008
Guys,
I’m working on a very interesting project, a branding campaign for my company. The first step, as you might know, is an internal campaign that would help our employees better understand and embrace our brand.
Do you guys have any experience with that? Have you worked on something similar before? If so, please let me know. I will greatly appreciate your help.
Thank you.
October 28, 2008
For those of you working with Marketing, this book is very interesting. It’s been written by two of Forrester Research’s top analysts, Charlene Li and Josh Bernoff. They show how companies are gaining insights, generating revenues, saving money, and energizing their customers by taking advantage of Web 2.0 iniciatives, such as blogs, podcasts, wikis etc.
Forrester Research is an independent technology and market research company that provides its clients with advice about technology’s impact on business and consumers.
