For those of you working with Marketing, this book is very interesting. It’s been written by two of Forrester Research’s top analysts, Charlene Li and Josh Bernoff. They show how companies are gaining insights, generating revenues, saving money, and energizing their customers by taking advantage of Web 2.0 iniciatives, such as blogs, podcasts, wikis etc.
Forrester Research is an independent technology and market research company that provides its clients with advice about technology’s impact on business and consumers.
